Cinemark, present in Center Norte and Lar Center, has partnered with Hospital Israelita Albert Einstein for the validation of protocols and protective measures. A group of infectious disease specialists has visited Cinemark facilities in the capital of São Paulo to verify the places that would be used by customers and staff so that they could make suggestions and collaborate on the designing of the protocols. The procedures adopted by Cinemark include temperature measurement before entering the auditorium, staggered seating (ensuring the maximum occupancy allowed) and virtual waiting lines for purchases in the concession stands. The cleaning processes were also fully redesigned: there will be dispensers for hand sanitizers in the premises, thorough and more frequent cleaning in the restrooms, in addition to the usage of PPE by the employees. In the auditoriums, high touch surfaces on all seats will be manually sanitized between each session.
Cinemark has also adapted technologies so that customers can purchase tickets with the least interaction in order to avoid lines and to keep social distancing. Tickets can be purchased via through our app or by scanning the QR code at the movie theater communications. There are no extra fees applied to purchases of tickets or combos made directly at the theaters. The ATMs, located near the box offices, can also be used for ticket purchases. Only one cashier open exclusively for payments in cash which will feature floor markings in order to keep social distancing.
Popcorn and Cinemark’s products can be purchased through the app and at the ATMs. When the customer wants the order to be prepared, all they have to do is access the QR Code located in the communication materials, which will direct them to the Cinemark’s WhatsApp number through which they can send the order number. Customers also have the option to go to selected cashiers to perform their requests. To pick up orders at the concession stand, just wait until your number appears at the electronic panel – another resource to avoid lines and to keep social distancing. Consuming food and drinks is only allowed in the auditorium.