Cinemark, present in Center Norte and Lar Center, has partnered with Hospital Israelita Albert Einstein for the validation of protocols and protective measures. A group of infectious disease specialists has visited Cinemark facilities in the capital of São Paulo to verify the places that would be used by customers and staff so that they could make suggestions and collaborate on the designing of the protocols. The procedures adopted by Cinemark include temperature measurement before entering the auditorium, staggered seating (ensuring the maximum occupancy allowed) and virtual waiting lines for purchases in the concession stands. The cleaning processes were also fully redesigned: there will be dispensers for hand sanitizers in the premises, thorough and more frequent cleaning in the restrooms, in addition to the usage of PPE by the employees. In the auditoriums, high touch surfaces on all seats will be manually sanitized between each session.